ABOUT ME
Hiii, I’m
Sammy Kennedy
Entrepreneur | Business Strategist | Profit Consultant | Podcaster | Keynote Speaker
The best way to learn is by doing
While others studied case studies, I was living them. I've spent the last 19 years learning, building, scaling and transforming businesses across hospitality, entertainment, events, beauty, education and media.
Experiencing everything from rapid growth and award-winning success to debt, cash flow pressure and showing up in survival mode everyday.
I know exactly how it feels to:
Be perceived as delusional because you have a vision that's larger than life
Pivot and rebuild when everything doesn't go to plan
Reinvest every dollar back into the business
My MBA came from the school of hard knocks
While most kids spent their school holidays and afternoons playing with friends or bragging about their latest trip to Bali, I spent my younger years:
Working at the front counter in Albany Ten Pin Bowling
Selling races at GT Karting all weekend
Setting up our Central 70 drive-in cinema
Running ticket sales at our annual Kalgan Stampede Rodeo
Plus I also hosted the afterparty for my school and made $5K profit (so I could have some money for the move to Perth)
Growing up in our family businesses taught me lessons no classroom ever could. I learned how to handle difficult customers, understand every moving part of a business and develop a relentless work ethic.
I also witnessed the harsh realities of business early on: partnerships falling apart, watching thousands of dollars disappear overnight, and learning what it really takes to rebuild when everything feels like it's falling apart.
Eventually, I started some ventures of my own
I moved to Perth to become an Acupuncturist and Doctor of Chinese Medicine.
However when I was two years into my degree, everything got cancelled. The government forced mandatory vaccinations during Covid, uni lecturers walked out and the College canceled my course.
So I pivoted...
I ran a beauty salon that later had to be closed down due to being diagnosed with nerve issues from my scoliosis
Worked as a freelance model and UGC content creator for brands including PacVac, Pronovias, The Oodie, Hi Smile, & more
Pivoted into building an online course teaching salon owners how to get fully booked
Invested over $150,000 into business coaches, courses, training and education
Became a certified NLP master practitioner
Stepped into business coaching and consulting
Co-founded the Beauty n Brains production company which hosted the Mrs Australia International beauty pageant at the Hilton in Sydney
And in more recent years...
I've just kept defying all odds, pushing myself to the limits and seeing what's truly possible.
Launched a podcast which now has 30K+ downloads across more than 1,331 cities globally
Survived almost going bankrupt during the $1.7M budget blowout building Wild West Bowling
Turned everything around in 12 months, generating over $2.1M in revenue and winning Themed Venue of the Year at the Western Australian Hospitality Awards of Excellence
Hosted 2 international business retreats in Vietnam and Bali
Featured on multiple podcasts, and selected as a keynote speaker and panelist for International Women's Day, WASSABA Profit & Planning Summit
Built and launched The Leaders Lounge podcast studio
Featured in News.com.au, 7NEWS, Albany Advertiser, PerthNow & more
Recognised as a Top 5 Finalist for the 7NEWS Young Achievers, Rinehart Young Leader Award
Launched a reality tv show "Keeping Up With The Kennedy's" showcasing behind-the-scenes of running Australia's most unique entertainment venue
Working on the book launch of "Bruce - Lessons from a Brahman Bull (and a Teenage Daughter" by Diana Thurgood
Why work with me?
Multi-industry experience and insights that give you a competitive advantage
I have built one 6-figure business, four multi 6-figure businesses and one 7-figure business from the ground up.
Turn more of what you earn into lasting profit.
I am a multi industry entrepreneur with ownership experience across entertainment, events, beauty, hospitality and coaching.
I have worked with over 350 beauty business owners to help them stop burning out, get fully booked, build profitable systems and finally see the results their hard work deserves.
I know the journey from overwhelm to balance because I have lived it. I was once overworked and underpaid until I built the systems, brand and strategy that changed everything.
Today, I teach those exact frameworks to beauty business owners, educators, and salon leaders who are ready to stop winging it and start building something sustainable, profitable, and most importantly, fulfilling.
My Mission
My mission is simple: to help beauty industry professionals stop surviving and start thriving.
When beauty leaders rise, the whole industry rises with them; and I’m here to make that happen.
How I can help you
Whether you’re looking for a quick breakthrough or a complete business transformation, I have packages to meet you where you are:
Not sure which one is right for you?
Book your free strategy session and we’ll figure it out together.
Testimonials
Join 300+ salon owners, educators, and trainers who’ve used my method to create a business they actually want to run.
Your success is non-negotiable
I’ll be honest... Working with me isn’t about ticking boxes or collecting more “feel-good” ideas you never use.
It’s about building the systems, strategies, and confidence to finally create the business and lifestyle you’ve been dreaming about since day one.
And because I know investing in yourself can feel scary, everything we do together is backed by my 30-Day Money-Back Guarantee. You either see measurable progress, or I refund your investment.
Free resources to get you started
Free Breakeven Cost Calculator
Fully Booked
Formula
You are just one step away from your dream life
The fastest way to know if we’re a good fit? A free 30-minute strategy session.
We’ll talk through your challenges, uncover your biggest growth opportunities, and map out your next steps. No obligation to continue coaching, this session is on me.
Be the first to hear about podcast episodes & event updates
Designed for visionaries ready to scale sustainably and live the life you built your brand for.
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